Email Marketing Coordinator

CohnReznick’s Marketing team is looking for a dynamic & experienced Email Coordinator to join our Parsippany, NJ office.

Are you:

• A highly dedicated professional with ambitious credentials and inspired by new challenges and growth opportunities?
• An agile teammate who exhibits fundamental problem-solving skills?
• A creative and effective communicator with a passion for providing a positive candidate experience?

Look ahead, imagine more and consider joining the CR team to begin making a difference!

The Email Marketing Coordinator plays a critical role in executing outbound marketing programs that drive lead generation. Key responsibilities include: end-to-end development and deployment of e-mail marketing programs, creation of lead-focused e-mail offers, A/B testing, landing page development, program reporting, marketing calendar management, and project management. This position reports to the Firm’s Manager of Marketing Automation and supports the firm’s corporate, industry and service marketers as clients. The successful candidate will not only be well-versed in e-mail marketing best practices, but also can manage multiple projects simultaneously and with a client-service mindset.

Responsibilities:

• Project manage e-mail marketing programs using the department’s Workfront management tool and maintain the e-mail marketing calendar
• Interface with multiple marketing leads and the Manager of Marketing Automation to turn marketing and campaign plans into actionable e-mail marketing programs
• Collaborate with other digital team members (website, social) and the firm’s content team to coordinate execution of marketing programs
• Develop and implement successful e-mail marketing programs that drive engagement and lead generation in support of the firm’s corporate, industry, and service marketers
• Support list management best practices and list segmentation across the marketing technology stack, create smart lists and support
• Develop and deliver marketing automation metrics; interpret data; and produce reports against KPIs
• Enhance and communicate e-mail marketing best practices
• Set-up and promote external marketing webinars using the firm’s dedicated webinar solution

Required Skills and Competencies:

• Strong project and program coordination skills
• Ability to apply critical thinking to enhance e-mail marketing programs
• Process oriented and quality focused with exceptional attention to detail
• Proven analytical, quantitative and problem-solving skills; a mindset for testing and using data to enhance program efficacy
• Strong writing, proofreading and interpersonal communication skills
• Demonstrated ability to work in a fast-paced, deadline-oriented environment
• Excellent organizational skills and ability to juggle multiple tasks on deadline
• Self-starter and quick-learner with an eagerness to consistently meet and exceed objectives and take on more responsibility
• Ability to work collaboratively in a team environment

Required Qualifications:

• Bachelor's degree in marketing, communications, business or related course of study
• 2+ years of experience with e-mail marketing, Marketo experience a plus
• 2+ years of experience with event registration, drive to registration strategies
• Expertise with database management and marketing automation reporting
• Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook)
• Experience working in a B2B or professional services environment is preferred
• Proficiency in marketing project management and automation tools (Marketo, Microsoft CRM, Workfront) a plus
• Experience with webinar-hosting platforms, HTML, and CSS a plus

Learn more:

www.cohnreznick.com 

Connect with us:

www.linkedin.com/company/cohnreznick-llp

www.facebook.com/cohnreznick

https://twitter.com/cr_careers

** CohnReznick is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.  For more information, please see Equal Employment Opportunity Posters 

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include background check and credit check

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at CRaccommodation@cohnreznick.com Please note: This email address is reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

** CohnReznick does not accept unsolicited resumes from third-party recruiters unless such recruiters are currently engaged by CohnReznick Talent Acquisition Team by way of a written agreement to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that CohnReznick will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

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