Real Estate Industry Senior Marketing Manager

As CohnReznick grows, so do our career opportunities. As one of the nation’s top Professional Services and Business Advisory firms, we foster teams in Advisory, Assurance, and Tax services that value innovation and collaboration in everything they do! 

We currently have an exciting career opportunity for a Real Estate Industry Senior Marketing Manager to join the Firm.

This is a virtual position. A virtual position does not require job duties be performed within proximity of a CohnReznick office location. As a virtual employee, you may be required to be present at a CohnReznick office with scheduled notice for client working, team meetings or training.

YOUR TEAM.

Join a team of creative and committed marketing and business development professionals responsible for creating and executing the marketing strategy that helps drive our growth in key industry verticals. Data-driven and impact focused, you’ll help the firm reach new heights in our affordable housing, commercial real estate, and construction markets.

WHY COHNREZNICK?

At CohnReznick, we’re united by a common mission to create opportunity, value, and trust for our clients, our people, and our communities. Whether it’s working alongside your peers to solve a client challenge, or volunteering together at the local food bank, there are so many ways to find your “why” at the firm.

We believe it’s important to balance work with everyday life – and make time for enjoyment and fun. We invest in a robust Total Rewards package that includes everything from generous PTO, a flexible work environment, expanded parental leave, extensive learning & development, and even paid time off for employees to volunteer.

YOUR ROLE. 

Reporting to the Portfolio Marketing Director, the Real Estate Industry Senior Marketing Manager creates and executes a marketing plan that targets affordable housing and commercial real estate developers, operators, and investors, as well as construction industry contractors.  With a nuanced understanding of the Real Estate industry, you will execute marketing campaigns across paid, earned, and owned channels to enhance visibility, shape buyer perception, create compelling client experiences, and drive demand.

Responsibilities include but not limited to:

• Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
• Build and manage the industry marketing plan and budget.
• Drive awareness by creating practice messaging that targets buyer personas and communicates the practice’s point-of-view.
• Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
• Produce and deliver thought leadership across paid, earned, and owned channels.
• Identify and drive sales enablement initiatives, with a focus on client expansion and cross-selling.
• Measure, report, and communicate marketing campaigns/programs to the industry team and firm leadership.
• Connect go-to-market strategies across Real Estate sub-industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.

YOUR EXPERIENCE. 

The successful candidate will have:

The ideal candidate will not only have professional services experience targeting the real estate industry sectors, but also a proven track record for driving marketing-influenced revenue, and the desire to work in a dynamic and innovative work environment.

• 8+ years of professional services marketing or business development experience required.
• 3+ years of experience working in real estate marketing or in professional services marketing focused on the real estate sector.
• Strong marketing and campaign planning skills, proven history in working with content, event, marketing automation, web, and social marketers to deliver campaign ROI.
• Demonstrates a big-picture industry viewpoint to connect go-to-market strategies and develop unified campaigns across real estate sub-verticals.
• Exceptional strategic and critical thinking skills combined with a consultative approach to working with industry leaders, client service professionals, and marketing at all levels of the organization.
• Significant project management, organization, delegation, and multi-tasking skills to manage multiple priorities in a fast-paced, deadline-driven environment.
• Persuasive communication skills; able to gain consensus through influence and pivot when warranted; adept at operating in a virtual team environment. Demonstrates an executive presence.
• Epitomizes a team player who can strategize in the morning, consult with SMEs over lunch, and “roll-up their sleeves” to create impact in the afternoon.
• Prior experience managing marketing professionals is required. This position currently has two direct reports.
• Significant experience working with a complex marketing technology stack including CRM, Marketing Automation, and Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Workfront) as well as Microsoft Office.
• Undergraduate degree with a focus in Marketing, Business, or a related field. A masters’ degree is preferred.

Studies have shown that we are less likely to apply to jobs unless we meet every single qualification. At CohnReznick, we are dedicated to building a diverse, equitable, and inclusive workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply.  You may be just the right candidate for this or one of our other roles.

CohnReznick is an equal opportunity employer, committed to a diverse and inclusive team to drive business results and create a better future every day for our team members, clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.  For more information, please see Equal Employment Opportunity Posters

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at CRaccommodation@cohnreznick.com  Please note: This email address is reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

CohnReznick does not accept unsolicited resumes from third-party recruiters unless such recruiters are currently engaged by CohnReznick Talent Acquisition Team by way of a written agreement to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that CohnReznick will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

#LI-Remote